OS ANGELES (AP) -- It turns out Lil Jon drinks more than crunk juice - the larger-than-life producer and rapper has started his own wine label, offering selections including chardonnay and merlot.
"It kind of came out of nowhere," Lil Jon told The Associated Press of his new venture, Little Jonathan Winery. "We were just going to do some private label stuff (for parties) and we did it, and people was like, `Hey, it's pretty nice.'"
Lil Jon acknowledges that he's no wine connoisseur. "I'm not no `drink wine every day' kind of dude," he said in a telephone interview. "I'm not like an expert, so don't ask me no questions ... I just like the taste."
Mr. Jon made his first foray into the beverage industry with Crunk!!! Energy Drink, but this one he's taking a little more seriously. That's why he's putting his full name on every bottle.
"My full name is Jonathan," the Atlanta-based artist said. "The wine is more nature: I wanted to not just have a direct connection, but make it just a little bit more upscale than regular 'Lil Jon.' ... This is not no ghetto Boone's Farm; this is some real wine."
Full disclosure here--I will be purchasing at least two bottles of Little Jonathan Sauvignon Crunk, Beaujolais New Ho, or whatever else rolls off the conveyor belt: one to display and one to serve to my friends without telling them first.
(H/T The Superficial.)