Anonymous sources with the DoD report that the previous slogan had to be abandoned as recruiting numbers remain weak and an "Army of One" becomes a very real possibility.
Army Strong! Army SMASH!
N/B: None of this is to say that the actual execution is anything short of pretty freaking majestic, but to paraphrase my professor waaaay back in ADPR3110, if it takes you a two-and-a-half-minute-long video with John Williams score to explain your tagline, it's time to rethink your concept.
